Persona

I believe that the persona of most viewers of this site would be mothers (and/or fathers) of students of the Niagara Falls elementary and middle school systems. These people work during the days while their kids are at school, and possibly into the night and are therefore looking for a program to keep their kids busy into the evenings. This program promotes creativity that children thrive upon and thus is an exciting extracurricular opportunity for their children. Better yet, it's free, so they don't need to worry about cost at all.

Another persona that would view this site could be someone interested in the arts in the Niagara Falls area. This is the type of person that could happen upon this site as a result of a search of performing arts in Niagara Falls or the like. This persona would be interested in the dates of the shows that the program performs, as well as ticket pricing information, location of the shows, and possibly the names and histories of people who work with the company.

I think the final persona that might view this site would be high school and college students with an interest in theatre looking for audition opportunities. They would look to this site to find audition information such as locations, times, dates, and what they need to have prepared. They would also look to see what types of productions have been put on in the past, and what people they would be working with if they were to do a production with the company.