comparing portfolios
Both of the portfolios that I compared included the artist's name and the genre of art that they produced at the top of the page. Both also included samples of the artist's work (images and descriptions). They also both included an "artist's statement" which explained the artist's background and where they currently work, as well as any other information the writer found relevent.
The portfolios differ in that one provides the artist's contact information right on the front page, and the other requests that you view the full profile in order to get this information.
Textually, both of the portfolios are very similar. The writing is fairly formal, and markets the artist featured in the portfolio. The writing is very short and to the point for the most part, allowing the examples of the artist's work to speak for itself. The only part of the portfolio which takes on more of a personal voice is the artist's statement. In on portfolio, the artist discloses her family background, where her parents are from, and how that's affected her work. In the other one, the focus of this segment is mainly on her artistic background.
I think that the audience for both of these portfolios is people looking to purchase art, or maybe to hire an artist to paint something customized for them. The sites play to this audience by using many visual images of the artwork, appealing to the shopper's taste for art, and also by listing the prices and such with each picture making it simple for shoppers to purchase the art directly from the portfolio site.
As mentioned before, both of these portfolios are very visual which plays to the audience of art buyers. Even the text is very colorful, catching the eye of whomever is looking at the site and holding their interest.
I think that the genre of online portfolios is, for the most part, a means for artists and other professionals to market themselves to the incredibly large audience that is available online. They feature the things that the person featured in the portfolio does best, and try to sell the positive points of that person.
The portfolios differ in that one provides the artist's contact information right on the front page, and the other requests that you view the full profile in order to get this information.
Textually, both of the portfolios are very similar. The writing is fairly formal, and markets the artist featured in the portfolio. The writing is very short and to the point for the most part, allowing the examples of the artist's work to speak for itself. The only part of the portfolio which takes on more of a personal voice is the artist's statement. In on portfolio, the artist discloses her family background, where her parents are from, and how that's affected her work. In the other one, the focus of this segment is mainly on her artistic background.
I think that the audience for both of these portfolios is people looking to purchase art, or maybe to hire an artist to paint something customized for them. The sites play to this audience by using many visual images of the artwork, appealing to the shopper's taste for art, and also by listing the prices and such with each picture making it simple for shoppers to purchase the art directly from the portfolio site.
As mentioned before, both of these portfolios are very visual which plays to the audience of art buyers. Even the text is very colorful, catching the eye of whomever is looking at the site and holding their interest.
I think that the genre of online portfolios is, for the most part, a means for artists and other professionals to market themselves to the incredibly large audience that is available online. They feature the things that the person featured in the portfolio does best, and try to sell the positive points of that person.
posted by Kristen @ 4:20 PM
0 Comments:
Post a Comment
<< Home